SAA’s In-Flight Magazine ‘Sawubona’ Scoops an Award for the 4th Consecutive Year at World Travel Awards

by Alessia Andretta

SAA’s In-Flight Magazine ‘Sawubona’ Scoops an Award for the 4th Consecutive Year at World Travel Awards

South African Airways’ (SAA) In-flight Magazine Sawubona has for the fourth year in a row, won the award for ‘Africa’s Leading In-Flight Magazine’ at the World Travel Awards™ Gala Dinner, held at the Durban International Convention Centre.

Voted for by travel and tourism professionals worldwide, the World Travel Awards™ serve as an accolade to acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry, including in-flight entertainment.  

Sawubona is the airline’s multi-award winning in-flight magazine, packed to the brim with inspirational and vibrant travel, business and lifestyle content to keep travellers entertained while they take to the skies. The magazine, which is distributed on all of SAA’s flights, domestic, regional and international, has a large circulation of almost 70 000 and an estimated reach of 700 000 as well as an online presence.

“This World Travel Award and every other service excellence award SAA receives, serve as a significant motivation for employees to keep doing their best to stand out. They are a source of encouragement, reminding us to keep on the lookout for ways to improve the travel experience of the millions of customers who choose to fly with SAA. We are proud of the Sawubona team and are delighted that the hard work they put into the magazine has been acknowledged.

“We extend our sincere gratitude to our outgoing publishers, Ndalo Media, for their sterling contribution and partnership throughout the past five years, which led Sawubona to become an award-winning inflight magazine with compelling content,” says Tlali Tlali, SAA Spokesperson.

Mikateko Media (Pty) Ltd are the new publishers who have taken over and their first edition went out in October 2018. This is after the conclusion of a tender process earlier this year.

Read the October edition by clicking on this link –

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