South African Airways (SAA), has topped the charts as the airline was announced ‘The Coolest Domestic Airline’ at the 2018 Sunday Times Generation Next Awards in South Africa.
The awards put a spotlight on SA’s favourite brands as voted for by the youth, giving key insights on how they perceive these various brands. In a category set against other high-profile airline brands, SAA took pride of place on the list once again, holding on to the number one spot. Mango, SAA’s low-cost carrier, took second place showcasing the group’s prowess across both high-end and low-cost travel offerings.
Through research conducted by HDI Youth Marketeers, 12,000 youths between the ages of 8 to 23 in urban and peri-urban areas across South Africa were polled to establish their favourite brands across a plethora of categories.
“We are privileged to be voted ‘the coolest’ by the youth of South Africa yet again, it’s thrilling to know that our connection with the youth and how we service them as a brand does not go unnoticed. In our current journey of change, it’s important for us to understand how different target markets view us and this showcases how, despite our challenges, we are still viewed as a leader in aviation, passenger service and safety, and a proudly South African brand,” says Tlali Tlali, SAA Spokesperson.
SAA is the leading carrier in Africa, serving 57 destinations in conjunction with Mango, within South Africa and across the continent, and nine intercontinental routes from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance.
“SAA prides itself with exceeding expectations and ensuring positive travel and brand experiences for travellers across the globe. It is through meeting passenger’s requirements that our brand is consistently recognised, maintaining its ‘cool’ factor. The airline’s customer-facing employees are our true brand ambassadors who made a difference to millions of travelling customers,” concludes Tlali.
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